A texting driver is 23 times more likely to get into a crash than a non-texting driver.
|Cell phone task||Risk of crash or near event crash|
|Light Vehicle Dialing||2.8 times as high as non‐distracted driving|
|Light Vehicle Talking/Listening||1.3 times as high as non‐distracted driving|
|Light Vehicle Reaching for object (i.e. electronic device...)||1.4 times as high as non‐distracted driving|
|Heavy Vehicles/Trucks Dialing||5.9 times as high as non‐distracted driving|
|Heavy Vehicles/Trucks Talking/Listening||1.0 times as high as non‐distracted driving|
|Heavy Vehicles/Trucks Use/Reach for electronic device||6.7 times as high as non‐distracted driving|
|Heavy Vehicles/Trucks Text messaging||23.2 times as high as non‐distracted driving|
As more states ban texting behind the wheel in a fight against deadly driver distractions, police departments around the country have found enforcing those laws difficult, if not impossible. Now a new federal grant will pay for experimenting with the only technique shown to work so far -- spying on motorists while they drive.
One million people chat and text while driving each day. People feel pressure to remain in constant contact, even when behind the wheel. What drivers do not realize are the dangers posed when they take their eyes off the road and their hands off the wheel, and focus on activities other than driving.
This campaign targets young adult drivers with a focus on texting and driving prevention. Young adults live in a connected world where multitasking is the norm. This manifests in the car where they recognize texting and driving is dangerous, but do it anyway.
The average text takes a driver’s eyes off the road for nearly five seconds. When traveling at 55mph, that’s enough time to cover the length of a football field. The message being conveyed is that texting while driving isn’t multitasking, it’s essentially driving blind.